Hello again, its my weekly update only its three weeks late… While I continue to write out my weekly updates in my head, it never seems to make it to print. We have been so busy at LOL working our new distribution plan and seeing the positive results from it couldn’t make me happier as we barrel down into summer.  After long 13 hour days for weeks it was time to take a short break and head south to our other off the grid house in Baja, Mexico for a few days. While I can work from there using our solar system internet, I spent time getting organized in what projects were going to happen next. It is a place I can free my mind and be creative while I dream whats next for my company. We have cut our distribution by several hundred stores since January to shift to a new local strategy of being sustainable and profitable (imagine that!) – it only took me 7 years to figure this out. But, at the same time I have been wondering if it was the right approach even though the numbers confirm we were absolutely spot on in our decision. As I sifted through the pile of mail on my desk yesterday, I saw a familiar car drive up to my office. I stepped out and saw my dear customer, Elaine. Elaine is a most treasured customer who found us one day because a local retailer kept running out of our product and she needed my Lavender Lemonade for her worker as he drank one bottle everyday. Elaine is 92 and as spry and so full of life that I am sure she could run circles around most people I know half her age. She is all smiles as she opens the car door as she steps out to give me a hug. “I have a present for you!” Elaine said. She opens the trunk of her one of a kind specialty built Subaru that is in mint condition. As she reaches into her trunk she pulls out this beautiful sign “Believe” it says in gold. She says, “You are the Chief Believer and this is for you!” I hugged and thanked her as I gave her a case of our special Lavender Lemonade. As I sat back down to the pile of mail at my desk I remembered back when I started this company. While yes, I wanted to pay for college for our three kids, I had also made another wish, to connect back to people after becoming an empty nester. And while I thought I started this business to “sell bottles of lemonade” Elaine reminded me its much more than that. There is magic in this company, a special feeling that I have whenever I am working in it. I am so proud of what we have created and more thankful for the people who have helped us along the way.

From our family to yours, our mission is to bring you the most delicious organic lemonades to share with those you love.

Lori Volk, Chief Believer Lori’s Original Lemonade since 2011

loris original lemonade beach

Breathing in the warm salty air of the Sea of Cortez as my husband Tom and I have escaped the chaotic world of building companies for a bit of peace before lemonade goes into full swing.  After making massive changes in how my lemonade will arrive to you, my amazing customers, I have been depleted of any creative energy and needed to find peace in the slow pace of Baja. For over 39 years we have travelled the Baja Peninsula and fell in love with its people, culture and the intense and ever changing beauty of this magical land.

As I sit here now day 5 in our off the grid 30′ round Mexican brick house, I reflect on the short time we have had here as we will be leaving in a couple of days.  Orders from our valued retailers and distributors our still flowing in via my solar powered casa that is connected to a series of repeaters along the coast to get us wifi service.  I am eternally grateful for those retailers I have chosen to keep. The retailers and distributors who value the small manufacturer and appreciate the quality of our lemonades even though we are not the least expensive option. In cutting over half of my distribution to become profitable and more importantly sustainable, I just realized I have already achieved my new projections for March – and its only 7 days in! With each day that passes through the lemonade company I realize how much more I can learn from it by listening to my heart and staying true to my mission. I started this to pay for college for three kids, but I believe it is much bigger than that now and I am learning to enjoy the process of bringing the lemonade company to its full potential- albeit the most challenging task I have ever taken on – I wish you continued success as you push for your dreams!

Our mission is to bring you the most delicious, organic lemonades to share with those you love.

Lori Volk, Chief Believer/Ironman

Lori’s Original Lemonade since 2011


lori volk